A Brand-New Research Study Revealed the Leading LGBT ‘Trailblazing’ Companies of 2015


Numerous business got a bit gayer in 2015.

2015 was a huge (gay) year in the LGBT rights motion.

The Supreme Court decided that, yep, same-sex couples should be able to get wed, and the number of Americans who agreed reached record highs. Increasingly more LGBT characters appeared on our TELEVISION screens. (If you have not binge-watched “Orange Is the New Black,” “Transparent,” and “How to Get Away With Murder,” cancel your weekend plans. Now.) And, thanks to supporters like Laverne Cox and Caitlyn Jenner, transgender presence is lastly going mainstream.

But progress was also obvious in the economic sector, where business learned going gay isn’t really simply the ideal thing to do– it’s excellent for business.

According to the Person Rights Campaign’s Business Equality Index launched earlier this year, more companies than ever earned leading scores on internal policies, like executing sexual orientation nondiscrimination securities and offering transgender-inclusive benefits to employees.

And, as a study launched last week discovered, plenty of those businesses incorporated those inclusive mindsets into the consumer-facing side of their brands as well.

Logo TV partnered with Witeck Communications to produce its 25 Trailblazing Companies report. You’ll probably acknowledge a lot of the brand names that topped the list.

The study started by examining businesses that have currently focused on LGBT equality in the work environment– analyzing roughly 200 companies that earned 100% ratings on the HRC Corporate Equality Index– and allotted points depending on how each demonstrated their dedication to equality in public methods (think varied marketing, assistance for inclusive public policy, what triggers they chose to donate to, and so on).

Here are the leading 10 business that made the list:

10. General Motors (tied).

Hey, gay folks like automobiles too. So it only appears ideal that General Motors has consisted of LGBT individuals and styles in its advertising for many years, like this ad for Chevy shown during the Olympics opening event.

10. Unilever (tied).

According to the report, Unilever has been “an early and active supporter of LGBT rights,” and one of their brands in particular, ice cream duo Ben & Jerry’s, was the very first significant company in Vermont that actually did the ideal thing by providing medical insurance to spouses of LGBT employees.

9. Coca Cola.

Coke might be as classically American as apple pie, however, the soda business has actually “kept pace with the times,” according to the LOGO DESIGN research study, prioritizing diversity in its advocate years.

7. Hilton Worldwide (tied).

Hilton doesn’t just connect to queer communities through its marketing efforts, it “goes an action even more by developing original travel-related material for an LGBT audience.” That’s why it arrived at the list at # 7.

7. Anheuser-Busch (tied).

Anheuser-Busch likes celebrating equality. Sponsoring more than 40 various LGBT pride events throughout the nation, it’s the biggest occasion sponsor on Logo design’s list.

6. E. & J. Gallo Winery.

And speaking of pride … E. & J. Gallo Winery does its part too, sponsoring dozens of pride celebrations throughout the U.S., in places like Los Angeles, Charlotte, and Fort Wayne.

5. Gap.

Space keeps it projects bright, vibrant … and gay. And it makes certain to consist of LGBT personalities in its commercials, too.

4. Marriott International, Inc.

Marriott International actually commits a whole website to its LGBT visitors, providing useful resources and popular destinations for customers wanting to optimize their taking a trip experiences. That’s one reason why it’s # 4 on the list.

3. Wells Fargo.

Wells Fargo ended up being the first American bank to include an LGBT couple in a national TELEVISION campaign this year. Bravo!

2. Johnson & Johnson.

“Their heartfelt advertisements feature diverse families — including LGBT parents and children — and expand the public’s understanding of what it means to be a family.”

1. Google.

Google lags a number of the digital platforms– like YouTube– that has actually pressed LGBT equality forward over the last few years, helping queer communities “share their stories with the world”.

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