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In 2019, the Washington Post published an interesting article examining the different dynamics of Pride, corporations, and an emerging Pride for-profit mentality.
Now in 2021, this debate seems more relevant than ever as more of our community has begun to notice an increasingly expensive price tag that comes with celebrating Pride.
Once free and a chance to rebel against an oppressive society, Pride now seems to be mostly a cash-grab for corporations and an excuse to party for straight allies.
As the years go on and as Pride gets bigger and bigger, it seems like these celebrations are straying more and more away from our original roots of being a rebellion against an oppressive, mainstream society. Now that Pride has turned into one of the hottest parties of the summer for mainstream society, are we abandoning our original convictions?
These problems aren’t just theoretical moral conundrums. As prices go up, more and more people are starting to get priced out of Pride. What was once a free celebration for all now requires participants to purchase tickets for simply entering Pride, tickets that can cost upwards of 50 dollars. Because of the increased price of admission, what was supposed to be free and for the people is now turning into an exclusive party.
What’s even more unnerving is having this blow-out Pride celebration when our trans brothers and sisters are still being heavily targeted and victimized at disturbing rates. Many brands profit off the brand of Pride, but where these brands’ help and support for our trans family as they face rampant discrimination and transphobia across the U.S.?
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However, it’s not so cut and dry. The vocal support we have gotten from these multi-million dollar companies in recent years has sent a powerful statement to our oppressors and has undoubtedly helped move the needle during our journey of acceptance from mainstream society.
So, what do we do about this (if anything)? At the very least, it seems like it’s best to be cognizant of this dynamic shift. It also may be a good idea to pressure some of these big brands who profit millions off of Pride to give back some of that money to our community by helping to fight against anti-trans legislature.
What we do know is gay people will always find authentic ways to celebrate ourselves. If that means leaving the party to go to a more affordable, underground celebration, well, let’s just say we won’t be mad about it.
What do you guys think? Should these be genuine concerns, or are we blowing things out of proportion? Let us know what you think!
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